![]() ![]() After finalizing the conference schedule, give them details and marketing collateral for the entire event. No matter the speaker’s promotional experience, make it easy for them to share information. And some might be unsure about next steps, or uncomfortable with self-promotion. Others will be so busy that promotion unintentionally falls to the wayside. Some will post an announcement on social media as soon as they sign the contract, and share more news as the event gets closer. Make self-promotion easy for your keynote speakerĪll speakers come with varying levels of promotional savvy. If one of these strategies underperforms, you can boost your effort in channels getting the best response.īring your keynote address layout to life Set alerts for the keynote title, the speaker, and the conference to help you track any buzz they generate. Post inspirational and informative quotes from the speaker on your social media platforms for easy sharing.Ask your event sponsors to list the featured speakers in their marketing material. ![]() Announce your featured speakers in a press release shared with industry media outlets.Digital banner ads targeting industry trade websites.Social media advertising with the speaker’s headshot that links to the conference website.Sponsored content on LinkedIn featuring key speech topics.Ask the keynote speaker to write a guest blog post for your website.Highlight the speaker on the company LinkedIn page.Place a headshot, bio, and synopsis for the speaker on the conference website.A few examples of each: Owned marketing for speakers This ensures you cast the widest possible net with your marketing efforts, and reaches audiences you might not otherwise. In short: paid marketing is advertising space you purchase, owned marketing is promotion on your platforms and earned marketing is when third parties share the information freely. Use a combination of owned, paid, and earned marketing channels to promote your event’s speaker Follow our keynote marketing guide to drive awareness about speakers at all of your events. The best strategies are multi-pronged and involve the conference marketing team, the speaker themselves, their representatives, and third-party marketing partners. Speaker promotion is complex and takes planning ” even for well-known speakers in your industry. You know they’re engaging and have plenty of wisdom to share, but you need to get the word out so there’s a full house for the talk. You spent time finding and booking an outstanding keynote speaker for your conference or event. ![]()
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